The digital era dictates the new means of brand marketing. While marketers worldwide enjoy a broad range of such instruments that attract new customers and raise the brand’s integrity, blockchain technology offers a respective digital gift of possession: these are non-fungible and brand tokens.
We dedicated articles to NFTs and elaborated on this topic earlier in our blog. We would like to reveal a brand token in its finest detail this time.
Our new article, “Emission of brand tokens as part of business tokenization,” will tell you what the brand token is and what overall benefits tokenization brings to the company.
