🧐 Without any doubt, conducting a security token offering is an incredibly beneficial step for your company. Tokenized businesses can get investors’ attention in an instant, as well as enjoy better liquidity and overall image. Still, even with all the perks considered, one of the most common and significant challenges business owners face is promoting the company’s STO effectively.
💻 An efficient STO marketing consists of three main pillars: the right target audience, a good promotion, and proper communication techniques. Conducting each of them correctly consists of some nuances and has its own milestones.
🔍 In our newest article, “Conducting an STO marketing and reaching out to investors”, we explicitly laid out the how-tos of all the aspects mentioned above. You will see the difference between investors groups, understand the best advertising techniques, and get some tips on maintaining excellent communication with your audience so that your image is enhanced every day.
