Youngsters or mature people? Well-dressed people in business or freshly graduated bachelors? Feminists or eco-activists? Vegans or meat-eaters? Coca-Cola or Pepsi?
Trying to determine the investor’s audience, who would most likely be interested in your business, is a lot like notoriously choosing a beverage in the supermarket: there’s a variety of options, but the best one is so obviously unclear.
The new article on the Stobox blog, “Choosing the right investor audience: 5 main principles to navigate by,” will help clarify your project’s best target audiences and tell you about the fundamental theses to guide by in this matter.
If you’re interested in applying tokenization to your business, subscribe for a free 30-minute consultation: https://stobox.io/tokenization
