Boosting your brand marketing with brand tokens: benefits and implementation

The big brands with a big name seem to master anything coming to their hands, be it a Metaverse Fashion Week or an NFT collection, which is what brands like Balenciaga or Gucci did within the last year. The latest even succeeded in the movie theaters, which resulted in skyrocketing the brand’s vintage items prices by 270%.

Unfortunately, not every brand, artist, or creator has a noble and extensive history and an adequate wallet. Still, decentralized technologies offer a range of excellent instruments for fundraising or conducting a marketing campaign: one of such is issuing a brand token.

Our new article, “Boosting your brand marketing with brand tokens: benefits and implementation,” will explain what the brand token is, how to make and use it, and show some persuasive case studies.